"Only written media, and maybe to some extent live theatre, can break down the wall between in and out. You’re not looking at your feeling from within. An Alice Munro story rushes you along in about 25 minutes to a point where you’re imaginatively going through a moment of deep crisis and significance in another person’s life. I know I’m expressing this in very vague terms, but I think these epiphanic moments have a social and political valence as well, because they’re what we mean when we talk about being a person, about being an individual, about having an identity. Identity is precisely not what consumer culture says it is. It’s not the playlist on your iPod. It’s not your personal preference in denim washes. The moment you become an individual is the moment when all that consumer stuff falls away and you’re left with the narrativity of your own life. All the things that would become impossible politically, emotionally, culturally, psychologically if people ever were to become simply the sum of their consumer choices: this is, indirectly, what the novel is trying to preserve and fight in favor of."